One of your largest customers is mandating a significant price reduction - what are you going to do?

For any company, the potential loss of a big customer could be devastating. How strong is your relationship with them? Do you know exactly what their expectations are? If they're demanding price reductions from you, can you turn this situation around to your advantage?

It's not unusual for companies (especially larger ones) to test, push, and even trim their supply base - all in the name of saving money. How you react to these initiatives will obviously shape your relationship going forward.

Please join us for an in-depth discussion, led by Bruce Yarnall, a former Supplier Base Director, on corporate supply chain strategies and how best to navigate through customer demands and expectations.

Thursday April 14, 2011 at 7:45 am Seekers Coffee House in Mentor.

Bruce Yarnall, CPM, CSCA, is a former Director of Supply Base for a Tier 1 automotive manufacturer and Manager of international Purchasing for Lockheed Martin. Currently teaching and consulting, Bruce brings a wealth of knowledge and experience from both sides of the negotiating table in rafting win-win scenarios that can involve all aspects of the business.